There are numerous advantages to entrepreneurial and small business networking to extend one’s reach, most certainly during start, to increase momentum and to generate new energy to an established company. Advantages available run the gamut of traditional, to social media driven opportunities. Use of the Internet, creates endless possibilities to establish relationships, renew connections, increase lead base and to gain knowledge of current and anticipated business trends to name a few.
The old adage “it’s not what you know but who you know,” can still carry weight. Networking traditionally included joining the local business chamber, utilizing social clubs memberships, educational alumni, industry conventions and such, but social media and the availability of knowing “who” the current players are and where they can be found increases the possibility of reaching those that are like minded. No longer is a Rolodex with hundreds of business cards the tracker of the key to success and growth. Networking is essential to the success of businesses and technology has widen and dramatically increased promotion and marketing of products and brands.
Being “present,” is key in multiple facets of the networking flow. Showing up to various events i.e. mixers, presentations, charitable events increases visibility, builds curiosity, formulating brand recognition when consistently exercised in the area of being present. With the ultimate goal being client loyalty, networking also provides support to others in their growth too therefore strengthening the net possibility of the catch. Another angle of being present is that of “in time,” having the ability to provide the most current and effective service as needed by the client base. When the room is worked well, well established business practices are validated as successes are communicated; however networking and collaborating is also where new and creative concepts and resources are foretold.
The advantage of being in front of the next wave can be priceless to ones business. The bonds of these possibilities are established sometimes in incidental moments when a need and a provision come together during the networking process. With a well thought out networking strategy, you can enter the arena knowing how the game is played which oftentimes is fundamental but with effective networking you can be the game changer the room.